Eco-pioneer and trailblazer. Beauty journalist and natural cosmetics writer – a travelogue from Hastings 🤩

Eco-pioneer and trailblazer. Beauty journalist and natural cosmetics writer – a travelogue from Hastings 🤩

A few months ago Craig Sams sent me a message: if I would join him in celebrating his 80th birthday at home in the garden in Hastings 🎂😃 No doubt about it, I was really looking forward to celebrating this great forerunner, this brave and far-sighted pioneer above all others, in organic and fair food, drink and agriculture 👨‍🌾🌾
And this weekend Olav and I were there. We celebrated Craig together with 60 other friends and family in the beautiful garden that even has a framed dandelion reserve in the bed 🥰 Craig is a huge inspiration and motivation for me, with his incredible life, his incredible perseverance, knowledge and clear speech for ecology and justice 💚 His wife Josephine as well. For a couple, and for a team!
Together they started the world's first organic and fair trade chocolate brand "Green&Blacks Chocolate", which is also available in Norway, and which now has a turnover of more than 100 million dollars annually 💪 And they have an incredible amount of other things on their list of achievements too. Craig and his mother started Northern Europe's first organic grocery store in the 1960s, he and his brother developed many innovative organic food products, and brother Gregory was the first to create and trademark the word Veggieburger 🌱 Josephine Fairley Sams is a cosmetics journalist, is England's youngest magazine editor ever, at the age of 23, and is one of Britain's leading entrepreneurs, and founded and runs The Perfume Society.
Enthused by our good friendship, the wonderful gardening company, and the simply wonderful messages and values, knowledge and creativity that ooze from such a gathering as this weekend, I would like to share a little travelogue 📝 and portrait of these two remarkable people whom I admire! ❣️
 
With just a small backpack, with Vossabia's travel essentials , some panties, a dress and shorts, I was ready to go 🎒 
travel essentials
First stop London and a stroll through St. James Park and Green Park, where I was pretty blown away by the plants! 😍🌸
 
King Charles, who is also a friend of Craig's, was coming to Buckingham Palace on Friday, so there were a huge crowd, but of course we quickly made our way down the path to the canal, plants, grass and ducks.
So listen to what they have done! 👨‍🌾 The gardeners have planted AND fenced in large fields of yarrow and St. John's wort! It was like a dream! I was a little sad about leaving Voss and all the picking I need to do, and had just told Olav that it was urgent to start picking yarrow for Body Balm and Shampoo now. And there it was 🤩 Appreciated, shown off as the valuable, fantastic plant it is. Strutting, long, beautiful yarrow, fenced in! ✨
🎉 Perfect start to the weekend and the celebration of Craig! A few hours later the hectic city was replaced by a peaceful small town. Or. Hastings this weekend was actually not as peaceful as usual, as it was Pirate Parade Weekend. Hastings apparently holds the world record for the most pirates gathered at one time, and it was absolutely fascinating how many people of absolutely all ages and teams had dressed up as the most real pirates 🏴‍☠️ It was like being in Pirates of the Caribbean all weekend. 
Absolutely charming, but even more charming are all the independent small shops in Old Town in Hastings 💕 Olav was a carrier when I bought myself dresses and all sorts of things, and a small new bag, to be able to carry everything home, hahah… But, nothing is cooler than shopping at small, independent shops that contribute diversity and personality, and that often put sustainability and justice at the forefront of their product range 🙌🥰

Old Town, the Pier, bike ride along the coast, pirates everywhere, swimming in the English Channel, delicious fish food in restaurants and a little walk up on the cliffs. And all the time with Konglepepper and Calendula Balm ready in the bag. Yes, now we were both recharged and really ready for Craig's garden party! ⚡️🥳
Craig is now 80, and you wouldn't believe it. He has the energy and strength of a 60-year-old, at least! 👏 But the wisdom and knowledge as if he had lived two lives already.
Craig was born in the USA, and showed an early interest in his ancestors who immigrated to America. About 9 years ago, Craig and Jo sent me a few emails saying they had found me and Vossabia, and thought it sounded so exciting and good with Vossabia's natural cosmetics, and wanted to visit me and see how Vossabia was run, as Jo is especially interested in organic natural cosmetics 🐝🌱💚 She has also written the book The Ultimate Natural Beauty Book, which is very educational and inspiring.
They also wrote that Craig was going to Voss to find his ancestral farm, which belonged to the Dugstad family. I wrote back that they were very welcome and that I was in love with Olav Dugstad! 😃 Talk about coincidences! So they looked for Dugstad, found me first and found Dugstad through me, fantastic! 🥹
 
Craig has lived a brave and tough life, where he has always dared and challenged, and then he has made choices based on what he knew and what knowledge showed was right for him. When he was dying of dysentery and hepatitis C on the streets of India in the 1960s, and thought he would end up floating down the Ganges with other dead, he miraculously made it to Afghanistan where he received health care with herbs and plants 🌿💚 He also came into contact with the macrobiotic diet, which made him completely healthy. 
 
That made him change his life course, and he started the first macrobiotic restaurant in England, with his mother and brother, and even John Lennon hung out there. 👉 He has talked incessantly for many decades that the world must wake up, that pesticides must be stopped, that agriculture must change, that people must shop and eat organically, that we must learn from ancient customs such as biochar used by Native Americans to improve the soil, and that we must stop exploiting the soil and people in search of profit. It pays more to take care of people, soil, plants and the planet. He has spoken against headwinds and against opposing forces everywhere, for over 60 years now. And only in recent years has biochar become something that many people have heard about, now more people realize that chocolate production that is not organic is extremely harmful and actually affects us all the way here in the north, also with pesticides in the air that come wafting from plantations in Central America and other places. Craig's involvement even led to him creating this song "Eat Organic" which is available on Spotify.
Craig is truly a pioneer of the rare! Braver than most. And more enduring and true to his values than anyone 🤩 There is so much more I could write about him, but that would be a small book. Just listing all the green businesses he has started would require 1000 words 📚
🤔 What gift do you give a man like that? Well, I dug up some delicious dandelion roots in my garden for him 🤍 He loves dandelions, and drinks dandelion root "coffee" every day, and he has to buy it at the health food store (we can't get it here at home yet), and he'd rather not dig up his sacred dandelions in the garden bed! ❤️‍🔥 Sensuell was obviously included in the gift, because we have to enjoy life even if we're 80, and there's no better way than in a natural and organic way!
sensual
AND, then he got a bunad pin for Voss's men's bunad. He's a Vossian far behind there! And guess how pleased he was! The pin was attached to his cool retro shirt in no time and there wasn't a guest who didn't hear about this 😉
After wonderful conversations and cozy get-togethers with Craig, Jo, "our" whole family and wonderful guests, such as the leader of the Soil Association (where Craig has of course been central), the host of the most popular gardening program in England, Gardeners World, the nutritionist who was a good friend of Fedon Lindberg and other exciting people, it was straight onto the train 🚂 where Ylva called and said she had picked lots of yarrow and St. John's wort! 🙌
 
Thank you, and have a great weekend!
travel essentials
 
Warm regards,
Queen bee 🐝 in Vossabia